SITUATION: As Princess Cruises launched its newest OceanMedallion product, we were asked to generate social media brand awareness and showcase its innovative features to both new-to-cruisers and past guests.
ACTION: We identified, hosted, and managed deliverables for 20 diverse travel and lifestyle influencers, including @BarefeetInTheKitchen (1.6M social following), @Vandifair (282k social following), and @MusingsOfACurvyLady (95K social following). We also ran an Instagram sweepstakes to expand reach, increase brand following, and identify lead generation opportunities.
Deliverables: 110 blog posts and 1.K creative assets
Earned media value: $1.6M
Award Recognitions: PRSA PRism Award, 2019 Influencer Marketing Campaign