SITUATION: When tasked with generating excitement and consideration around Princess Cruises’ latest ship, we were asked to seamlessly coordinate and merge an in-person shipboard event with a same-day virtual premiere.

ACTION: We attended the Los Angeles shipboard event that was exclusive to select media, travel advisors, and local guests, and filmed the entire live event reveal. Quickly editing and merging with pre-produced video assets in less than an hour, we premiered the event across multiple social platforms. We also created and posted short highlights of the premiere in days following the event, resulting in expanded reach, higher engagement, and ultimately, increased bookings.

RESULTS:
Posts: 8
Video Views: 211.4K
Reach: 482.1K
Engagement: 41.3K
Web Traffic: Achieved increased website visits and bookings